Overview
The Meta Ad Library is a public archive of advertisements running across Meta's platforms. For political and social-issue ads it retains additional transparency data, including the funding entity, spend ranges, impressions, and audience summaries.
Features
- Search ads by advertiser, page, or keyword
- Transparency data for political / social-issue ads
- Bulk access through the Ad Library API and downloadable reports
Typical election use cases
- Investigating who funded a political ad
- Comparing spend across advertisers over time
- Detecting duplicated creatives across many pages
Limitations
Definitions of "political" and data granularity vary by country. Always note coverage caveats when citing figures.
#political-advertising#transparency#social-media