Google publishes a transparency report on political advertising in supported regions, including downloadable datasets of advertisers, spend, and creatives. It is the Google counterpart to Meta's ad library data and a key source for cross-platform advertising research.
What's included
- Verified advertiser identities.
- Spend by advertiser and region.
- Links to specific ad creatives.
Typical uses
- Cross-referencing advertisers across platforms.
- Analysing spend distribution over time and geography.
- Corroborating advertiser identity claims.
Notes and limitations
Definitions of "political" and regional coverage differ from other platforms, so treat cross-platform totals with caution and disclose the differences. Use it alongside the Meta Ad Library dataset and the investigating political ads workflow.
Access
Explore and download at the official source.
Frequently asked questions
What is in the Google political ads transparency report?
In supported regions it includes verified advertiser identities, spend by advertiser and region, and links to specific ad creatives, available as downloadable datasets.
Does Google's political ads data cover every country?
No. Coverage is limited to supported regions and Google's definition of political advertising, which differs from other platforms. Note these differences when comparing across libraries.